City of San Bernardino Third Ward Election Mailer Number One From Tobin Brinker
October 5, 2011 Leave a comment
By Michael Reiter, Attorney at Law
I recently obtained the first mailer from Tobin Brinker’s reelection campaign in the Third Ward. The mailer is very professional and very clean. The campaign theme on the front is one of experience and responsibility and results:
Honest. Hardworking.
Effective leadership
for San Bernardino.
It continues with a quote and a photograph of Council Member Brinker:
“During tough times, you should expect even more
from city leaders. I will continue to bring jobs to
San Bernardino, cut waste at City Hall and protect
the services important to residents.”
— Councilman Tobin Brinker
It finishes with a link to Council Member Brinker’s website.
The rear of the mailer continues the theme of experience , results and responsibility with: “Experience We Can Trust” and “Commitment to Improving Our City” and the following text:
Real Results for San Bernardino
As some city leaders struggled with the economic downturn, Councilman Tobin
Brinker simply did what all San Bernardino families had to do…he rolled up his
sleeves and worked hard to make things better.
Councilman Tobin Brinker’s hard work has paid off for the families of Ward 3
and all San Bernardino residents. See the results and decide for yourself if he’s been
working hard for us.
Balanced City Budget. As we all have to do in our homes, Councilman
Brinker fought to cut spending and live within our city’s means.
Reduced Crime. Murders, car thefts and robberies are all down citywide,
graffiti removal is faster and school truancy has been been reduced.
Supported Senior Housing Options. Helped protect rent control in senior
housing communities and supports providing more affordable housing
options for seniors.
Improved Local Parks. Reopened Nicholson Park and new KABOOM
playground at Lytle Creek Park.
Attracted and Retained Local Businesses. Assisted in retaining 500
jobs by helping Inland Regional Center stay in San Bernardino and helped
bring Hilton Garden Inn to city.
Created Jobs.
- 275 jobs created through Perris Campus Plaza project on Tippecanoe Ave.
- 800 jobs retained in city and 200 more added with Wells Fargo/OPUS call center project on Hospitality Lane.
- 400 jobs created at Loma Linda University AHSC billing center on Redlands Blvd.
Connect with Councilman Brinker at
www.fb.me/VOTEBRINKER
Re-Elect Councilman Tobin Brinker on November 8th!
There are three pictures, one of Council Member Brinker in clean-up mode, perhaps from the recent City-wide cleanup; a second of Loma Linda University billing center mentioned in the text, and a third with Nicholson Park, also mentioned in the text.
The flier is on-message, and focuses on the things that his challenger, John Valdivia cannot point to: experience as Third Ward Council Member. Jobs is a key issue in the race, and this flier addresses that issue simply. City infrastructure (pothole politics) is always a local issue of interest, and Council Member Brinker touches on this issue with the “improved local parks” portion of the mailer. Crime, or the perception of Crime is a perennial issue in San Bernardino politics.
The use of both the Facebook account (as a way to connect to voters), and the website (for more in-depth information) was a good way to tell prospective voters ways to learn more and connect with the campaign. Contrast that to the first Jim Penman mailer and Chas Kelley’s mailer, which have a telephone number and an email address, which are more traditional ways of contacting a politician. Both are probably effective, but it shows a different approach.
There is a definite lack of clutter on the mailer. Part of that is, as the incumbent, Tobin Brinker does not have to introduce himself to the Third Ward. If the voter is new or unaware of Tobin Brinker’s background as a teacher, or how long he has lived in the Third Ward, they can get that information at the website, and to a lesser extent at the Facebook page.
More Third Ward Council Election November 8, 2011 Posts: Using Historical Data To Handicap the City of San Bernardino Third Ward City Council Election in November 2011, The San Bernardino Police Officers Association Hit Piece on Tobin Brinker, John Valdivia Sign in the City of Loma Linda, What People Are Searching For In the November 8, 2011 Election.
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